Meet our Expert Medical Panel
Together with medical experts, we're raising awareness, sharing insights, and empowering people to stay protected.
Together with medical experts, we're raising awareness, sharing insights, and empowering people to stay protected.
Dr Lena von Schuckmann
We create with intention. Our products solve real problems with clean design and honest materials.
Dr Philippa Dickison
We create with intention. Our products solve real problems with clean design and honest materials.
Dr Alice Rudd
We create with intention. Our products solve real problems with clean design and honest materials.
Dr Ryan De Cruz
We create with intention. Our products solve real problems with clean design and honest materials.
Our approach to sun protection combines product design, fabric selection and clear customer education. Fabrics used in products sold as UPF 50+ are selected for the protective performance stated for those products and should be cared for according to their individual instructions.
Our UPF 50+ range is designed to make protective coverage more comfortable and wearable for everyday outdoor life. Alongside broader sun-safety guidance, our goal is to help customers make informed choices about protecting covered skin.
"In Australia, everyday UV exposure matters. Choosing clothing with a high UPF rating helps protect covered skin during daily moments like walking, travel, school runs and time spent outside."
"The best sun protection is the protection you actually use. Lightweight UPF50+ clothing helps women stay covered without feeling restricted, making it easier to dress confidently for bright, warm days."
"UPF50+ clothing can be a simple way to add reliable coverage to your daily sun protection routine. For women who spend time outdoors, protective fabrics help make sun safety feel easier, more consistent and more wearable."
"Sunscreen is important, but clothing can provide dependable coverage where it protects. UPF50+ pieces add an extra layer of confidence for exposed outdoor lifestyles, especially under strong Australian UV."
Skin Health Blog